Sometimes a discovery phase is about research, and sometimes it’s about getting on the same page. We were very excited to see the amount of research and planning that Wild State had already done when they came to us. So this phase really was about defining what they were showing us, and taking a deeper to dive into what the brand could become.
We developed a response round to their research, and from there created three tonal territories:
- The action and exhilaration of Exploring & Adventure
- The space of the Outdoors & Nature
- The welcoming vibe of Friendship & Fun.
We then combined these into a single board that would guide all visual decisions moving forward.