One of the biggest challenges with communicating to cannabis users is expressing the experience they will have with each strain. Through talking to researchers at Leafly we discovered that the known system of Sativa, Hybrid and Indica is mostly inaccurate. The varying experiences of cannabis come from the CBD THC and CBN chemical balances, not the strain type. At leafly they have been trying to create a labeling system that doesn’t rely on the strain type. Leafly has found that users are deeply connected to Sativa, Indica and Hybrid, so taking them out of the equation would be disastrous. We decided to continue labeling our packaging with the strain type, but to focus the labeling system around experience.
We created this chart to represent the different experiences reported by users of each plant. Because the experience can vary between consumers, and one consumer tends to have a few strong experiences per strain we found that this chart was a nice way to express those personal experiences.