For House of Sorcery we set off to build a new kind of creative studio, one that housed a handful of diverse and talented creatives, and came into corporate projects with an artful lens. A studio that could think outside the norm, come up with magic, and then take it all the way through build. To discover the tone we had to dig a little deeper into what this meant for everyone at the studio, our current clientele and where we hoped this new venture would take our work.
Defining where this sense of magic would appear and how we would represent that alchemy without being too cheesy or unprofessional was a first big step. We wanted to speak to the straight forward corporate client, but also give them something to be excited about.