We set off to build a new kind of creative studio, one housing a handful of talented creatives that would come into corporate projects with an artful lens. A studio that could think outside the norm, come up with magical ideas and then take them all the way through the build. To discover the tone we had to dig a little deeper into what this meant for everyone at the studio, our current clientele, and where we hoped this new venture would take our work.
Defining where this sense of magic would appear and how we would represent that alchemy without being too cheesy or unprofessional was the first big step. We wanted to speak to the straightforward corporate client, but also give them something to be excited about. After a ton of explorations, we landed on these four pillars that helped to create a solid foundation for the brand to be built upon.