Graphic Design

Press Lab

Branding | Illustration | Packaging
Duration 7 weeks
Roles Branding | Packaging | Visual Design
Tools Illustrator | Photoshop | InDesign
Collaborators Megan Falcon

Proof of concept for a soon-to-be food truck, featuring experimental waffle pressed sandwiches, paired with a series of carefully crafted dipping sauces.


Designing for a food truck meant considering many scales. The identity would have to work large on a truck, both up close and driving by across the street. The visuals would need to translate to packaging, punch cards and menus. We started our process by sketching directly on the truck, and moved on to playing with the assets at different scales.