Designing for a food truck meant considering many scales. The identity would have to work large on a truck, both up close and driving by across the street. The visuals would need to translate to packaging, punch cards and menus. We started our process by sketching directly on the truck, and moved on to playing with the assets at different scales.
Press Lab
Branding | Illustration | Packaging
Duration
7 weeks
Roles
Branding | Packaging | Visual Design
Tools
Illustrator | Photoshop | InDesign
Collaborators
Megan Falcon
Proof of concept for a soon-to-be food truck, featuring experimental waffle pressed sandwiches, paired with a series of carefully crafted dipping sauces.
Process
