Press Lab Food Truck

Branding | Illustration | Packaging

Proof of concept for a soon-to-be food truck, featuring experimental waffle pressed sandwiches, paired with a series of carefully crafted dipping sauces.

Duration 7 weeks
Roles Branding | Packaging | Visual Design
Tools Illustrator | Photoshop | InDesign
Collaborators Megan Falcon

Clearly presenting an item that can be easily misinterpreted while creating a unique, fun and experimental look that fits the client's needs and helps the truck stand out on the street.


Work with the client to create a brand to be pitched to investors while keeping the clients quirky, experimental nature in mind.


Create a brand focused on the experimental side of the clients cooking, highlighting his fun personality but seriously scientific approach to food .


Designing for a food truck meant considering many scales. The identity would have to work large on a truck, both up close and driving by across the street. The visuals would need to translate to packaging, punch cards and menus. We started our process by sketching directly on the truck, and moved on to playing with the assets at different scales.

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